The Aha Moments Your Business Depends OnĪha moments may not occur during a user’s first encounter with a product. You might even have users saying, “Ah, ah, oh…Aha!” as the chain reaction of micro-moments build to the aha moment. Users analyze each element presented by the company - and while they might not be clear individually, the bigger picture can become visible when taken as a whole.

Sometimes it takes users experiencing multiple aha micro-moments before they finally get it. Many times when someone visits a new storefront, website, or mobile app, the intended purpose of the product isn’t immediately apparent: “So, what are they selling?” More often, we browse through some shelves, navigate a website, or investigate an app store listing to get a better understanding of what the product is. When users come to understand something they previously didn’t recognize or know, they have a moment of epiphany, referred to interchangeably as the aha moment or eureka effect. The Aha Moment is the exact point in time when a user understands the value proposition of a product or service. If you are experiencing churn because users don’t understand what your product does, continue reading or jump to our infographic for strategies to help your users find their aha moment. How then can we make these occurrences faster and more frequent? It’s a magical moment for us as mobile marketers because our ideas and efforts are validated. When users recognize the value being offered, they experience an “Aha Moment.” Although your app should be a magical experience for users, it should be no secret what your product or service does.

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